Learn more about  Why Virtual Reality is Becoming Popular for Brands?

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VR is handy as its reach is wide, well beyond the gaming territories. You can start attending real time classes with your Oculus Rift or get acquainted with the best teachers. With online learning picking up you can now post live questions for your lecturers. VR education is already an ongoing option in platforms like the Virtual World Web. Arrange and appear for group projects with other students, enjoy quizzes and interactive power-point presentations. Live chats and live feeds are features that are making way for extensive online learning.

You can put on your Rift and get transported to a shopping mall. By choosing shopping cart items you can virtually try out outfits of your size and proportions. Point and click options will set the pace for further selection and buying of items.

With the increase in VR consumers there will be a potential growth in consumer demand thus setting the pace for market stimulation. Expenditures will come down as virtual goods and service providers start coming up. Great demands for designers and graphic artists will rise. Goods will become less expensive with time. Economies will change drastically leading to a fair world of convenience, ease, virtual presence and comfort. Social dynamics are bound to change along with the change in economic trends.

Transformation of virtual reality will add more to user-friendliness and convenience of consumers. Market forces will change with the change of technologies, and consumer VR. Surveys were taken suggesting a high rise in developer kits for VR being sold out completely. In March 2014, 60,000 developer kits were sold at $300 each. Oculus VR ran out of developer kit stocks due to this. Back in August 2012 a Kickstarter campaign raised by Oculus Rift accumulated a whopping $2.4 million. This had made the world take note of VR possibilities. Facebook took note and purchased Oculus Rift for a staggering $2 billion in March 2014.

VR is all set to change the world with new global trends setting in. Prosperity will set in with VR being included as one of the most radical forces of the consumer world. Game App Development Companies are riding high on the success of VR gaming.

With virtual classrooms and households setting in shopping mall visits will cut down leading to a decrease in pollution and use of papers. Environment friendly efforts in real time environments will change the way world moves. Home-based work environments will set new waves. With VR implementations a sharp drop in prices is foreseen in mostly all sectors of work.

Virtual reality can take on the real world which will make way for safe environments. With viruses and epidemics on the rise, education and work sectors take the beating. With VR technologies being implemented in home and work environments safety for mankind will be let in. So the onset for a virtual real world is seen as a thing of our nearest future.

Read Also: Best Virtual Reality Headsets for 2016

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Facebook Oculus Rift

It has been creating quite a flutter. Oculus Rift developed by Palmer Luckey and Kickstarter having funded the project has experienced great going as it has been bought by Facebook for a whopping $2 billion. The system and functioning of Oculus is exciting enough to make headlines. Sensors and integrated headphones offer great experience for gamers. There is a camera that detects movement. The device is shipped with an Xbox controller. Slow desktops will not be able to handle the powerful Oculus. A high-spec PC is required for synchronized functioning of Oculus Rift. You need to wait for March shipping in 2016. The touch controllers will also be made available later in the year. Your hope will be the sole Xbox One control pad coming with the box. Get yourself the best games to have the best output. Pricing is done at an effective $599.

HTC Vive

All set to take on the market by coming April, HTC Vive is surely not for the faint hearted! Promising to be a sheer power packed VR headset HTC Vive will require to plug itself into a PC. As it is a collaborative effort with Valve there will be a giant gaming environment created. There is a concept of “context aware controller” which allows a user to move, shoot and interact (simultaneously like never before) with a wide range of virtual elements scattered across high-end games.

As conformed reports coming in, the headset is top-drawer with a cutting edge 360 degree head-tracking combined with 70 sensors. Refresh rate is 90Hz. The gaming experience is assured to not remain the same in the coming decade with headset launches like this one. Price suggestions currently stand at $799

Microsoft HoloLens

This is one device that combines the fine elements of reality and virtual. Whether you want to have real world elements that merge with the virtual ‘holographic’ images is your call. But what remains is much in the realization of its high-end gesture and voice command recognition.

A PC is not required as the headset comes with a complete inbuilt Windows 10 system that is battery enabled. High definition visuals are ensured with a 120-degree field of vision. Initially the development edition before moving on to other advanced versions. It comes with a price tag of $3,000.

Google Cardboard

If you are looking for a fine mix of trendy and classic this is the kit you must have. Versions 1 and 2 have been in the market. If you have a high-end HD Smartphone you need to put it together with the cardboard container and strap it on your head. No matter how primitive this might sound but Google cardboard comes really cheap and works extremely well in allowing users to have great VR experience.

You can play immersive games as well as space flying games with Google Cardboard. Putting Cardboard SDKs to use enhancements can be developed for better gaming experiences with Cardboard.
Your Smartphone should have positioning systems and standard gyroscopic sensors required to track head movements. This device comes for a mere $29.95. Google Play Store has Google Cardboard apps and games that can be picked up. You can buy the headset from Freefly VR, DodoCase or from Archos VR Headset.

Sony PlayStation VR

This is a PlayStation 4 powered headset that is reported to have a mid-2016 launch. Originally known as Sony’s Project Morpheus this device boasts of a 5.7 inch OLED display that will ensure reduced motion blur. Refresh rate is quite good taking up to 120H. A 120 fps makes real good gaming a real possibility.

Tracking accuracy has been heightened. Price is available on request for this refreshing new VR aid that also comes with positional awareness.

There are numerous other players like Zeiss, Samsung, Fove, Avegant, Google and Razer who have developed headsets (that are made for smartphones and high-end mobile devices) and are in process of developing many other VR headsets that cross all technical limitations and preconceived notions.
A new world of VR headsets being ready to deliver some great graphical and gaming demands traditional games will most likely take a bow. A new decade will follow where motion and smooth VR experiences will rule the world.
Game developers can have challenges to take up as these new-age power packed VR headsets will require good games to enjoy the reality of Virtual gaming!

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Many top level brands are viewing the virtual reality (VR) technology as a robust marketing tool that will help their target audience properly communicate with them, allowing them to experience the product/service prior to making purchase. The ability to produce extraordinary sensations via its video and interactive experiences, has made VR instrumental in forming strong bonds between a brand and its customer.

Now that mobile technology offers huge potential, such as optimization to create virtual reality experiences, brands are rising above the boundaries of social media to establish ties with consumers.

Innovation that has become a mainstream technology

In terms of popularity, Facebook’s Oculus Rift and Google Cardboard soar high; however they aren’t the only players in the virtual reality world. Valve’s HTC Vive is the latest member to offer similar experience. While it cannot be denied that Oculus Rift is a powerful medium that has set a benchmark in creating incredible experiences, it should also be kept in mind that it cannot be accessed by everyone and everywhere. This is where the smartphone steps in.

Like the cardboard viewer VR, the smartphone is another convenient mode of enjoying the VR technology. Plus it is also an affordable option when it comes to accessing short-timed VR experiences. Several brands are now choosing to get VR-based mobile applications for their products/services.

Mike Woods, Founder of leading VR studio Framestore says, “As an entry level thing everyone carries around a smartphone in their pocket, so the idea that you can generate brand experiences and excitement around VR with just some cardboard and the computer you carry around in your pocket all day — it’s a no brainer.”

Facebook and YouTube have now made it easier for marketers to offer customers 360-degree videos on their smartphones. All that a user needs to do to view the virtual space of the video is to move his device. From a consumer’s point of view, the VR innovation is still very fresh and will generate an interesting experience for the users of all age groups. Hence, the VR technology is no longer a futuristic technology for the gamers; instead has evolved to become a mainstream technology in marketing where brands get to strongly connect with consumers by giving them fun and long lasting impressions.

If you are willing to guide your customers on your product/service via a VR mobile app, please feel free to approach our mobile app development consultants who would guide you well.

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